Kasasa Loans Concept Work
Kasasa recently introduced its own version of loans, a loan that would allow for a consumer to take back any additional money they had they’d paid into their loan should the need arise. This affords the consumer piece of mind about trying to pay off their loan responsibly and with speed while still being able to take care of unexpected events, like a trip to the emergency room or a broken dishwasher.
Objective: Create an ad that communicates the groundbreaking, truly innovative nature of this loan in a concise and smart manner that can quickly overcome the consumers perception of how loans have worked for years and year.
Learn more about Kasasa Loans.
Kasasa Loans are like…
Illustrating the unexpected features of a Kasasa Loan by juxtaposing it with a quirky object that exhibits a similar quality.
Multifaceted
Using layers of imagery to suggest how a loan used for one thing, like a wedding, could then be used towards something else later on.
See loans in a new way
Illustrating the revolutionary aspect of Kasasa Loans with the playful shock of an upside down photograph in punchy black, white and red color palette, challenging the way consumers had seen loans before.
My Work
